Social Media Marketing – Upward Trend?
Social media marketing has revolutionized online marketing as all Internet users are using one or more of the many social networking websites, such as Facebook and Twitter. Internet marketing is never complete without social media, given the viral effect it has in promoting your business. Social media campaigns are backed by innumerable success stories. Even President Trump and other politicians use it as an effective tool to communicate with the public; in fact social media was a crucial part of his campaign. Let’s see how social media campaigns can help your business.
Social networking websites have gained unprecedented popularity as more and more people are joining them. According to statistics, Facebook membership has exceeded 2.5 billion – yes, two and half billion users — with more than half the members using the site on a daily basis. People spend a considerable amount of time on these sites, meaning that you can easily present your business information for them to view. Because of the global reach of the Internet, social media is used as an important source of news and other up-to-the-minute information; people not only use social media sites to expand their network of friends, but also to stay current. You just have to type a few sentences to let others know about the latest happenings or special things about your business. So, it’s simple and fast. Satisfied customers will definitely leave behind positive reviews that will add to the credibility of your business.
In a nutshell:
- Social media campaigns have a proven record of success
- Social media are regarded as a trustworthy information source for reviews and updates
- Conducting a marketing campaign on social media is simple, fast and far-reaching
- Potential customers who view your business profile and positive reviews on social media outlets are more apt to use your products, business, or services